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Oct 31, 2008

Fabulous News and Updates

Hello Fabulous Readers,


We have so many exciting things going on at Ferro Cosmetics and we want everyone to know!


We have a retail location!!! YES, you can find us at 5711 Transit Road in East Amherst, New York (Buffalo). We just moved in a couple weeks ago and are still preparing for a huge launch, but we'd love to have you stop by if your in the area and see what we have going on. Our store is HUGE, we have a tester area where you can apply the makeup and make sure you like it before you buy it. We also operate our corporate headquarters out of the same location. We love it because we can be here and work but also be able to help our customers one-on-one when they come to see us.



We also have parties here called FunShops, where woman can get together with family and friends and learn all about mineral makeup and its benefits. We teach woman how to apply it like a pro, and let them in on lots of TIPS & TRICKS! We've been having so much fun, and we've met some really great woman in the process.


Our new catalog is available too! You can request a catalog by e-mailing us at info@ferrocosmetics.com, just include your name and mailing address. We'll also include a free foundation shade helper.

Stay tuned for more exciting announcements and visit us at www.ferrocosmetics.com




Oct 13, 2008

Fabulous in 5 Minutes!

Fierce & Fabulous no matter what your style, look, time of day or personality in 5 Minutes or less. Ferro Fabulous is a fast, fun, fashionable technique that can go from look to look just by switching colors, straight from the makeup artist and creator of Ferro Cosmetics. It’s a quick formula that guides you to looking your best in as little time as possible. STOP THE FEAR.

You want to update your current style, or even try something totally different, BUT who has time to play with different looks? Become fearless with your face with our easy Ferro Fab 5. The right tools and the right tips to make applying our mineral makeup fashion forward and FABULOUS.

HURRY HURRY
You wanna get out the door with your best face forward in 3 minutes flat…not 5 right? We’re telling you yes you can, no matter if it’s eau natural or glam, kids hanging on your leg or cell phone ringing off the hook.

But before we get to how to get it done, let’s look at some TIPS that will help speed the process BEFORE you even try.

BE PREPARED
Prepare you say? Yes, we say prepare, because it’s the lack of the right tools, or a mish mosh makeup drawer that will eat your time like a hungry dieter. Keeping your beauty arsenal organized along with the right tools, like high quality makeup brushes will make getting out the door a lot quicker. Here are a few tips that are a cinch to keep you prepared.

1.) KEEP IT NEAT
Most of us have day looks and night looks. Even the fashion industry, who can push the envelope a bit more with more drama during the day, still have day and night transition looks, so organize yourself in that way. Bag, drawer, or purse, you need to separate everything neatly and make it easily reachable. Try using sock drawer organizers in your drawer, or separate makeup bags, and delegate a space for each look. Grab a cute vase to use as a space for your daily essentials that cross over from day to night….like mascara and eyeliner. Whatever you do, don’t put electric blue mascara in your essentials group. Items such as mascara, brown and black liner and maybe makeup remover are all that should occupy that space.

2.) GET THE RIGHT WEAPONS
We’re talking makeup brushes! If you want to look like your face was done by a pro, or even close to it, you need to use what the pros use and that’s makeup brushes. Most importantly your makeup will apply effortlessly, colors are truer, the look is fabulous and they last for many many years. Keep your brushes in a pretty jar next to your color arsenal for easy reach. Wash them every 2 weeks with baby shampoo and lay flat to dry and you’ll have these tools for years to come. Mineral makeup is all about brushes for the best application and performance since they are all loose powders, but even traditional makeup will perform better as well. Brushes made from high quality sable, goat and pony hair are great for almost every brush. Taklon, a synthetic bristle, works great for foundation and concealer brushes. If you can’t afford to get them all at once, start with just a few.

3.) DUMP THE OLD
That mascara you never use, the foundation you splurged on that just doesn’t match, and that broken favorite brown eye shadow needs to go! Mascaras should be dumped every 4 months, along with most eye products. Face colors have a shelf life of 12 months, and if you keep it around any longer than that you’re not using it enough….so dump it! It’s always fun to clean house and replace with new fresh colors and products, so if it’s going to give you a slight tightening of the chest to dump it, shop for their replacements first.


READY….SET…..GO!
You're organized, you're late, and you're still gonna look FAB! Ready? Start the clock!

1.) CONCEAL: 60 seconds
FOR A LIFTED ILLUMINATED FACE:
Apply our Ultimate Foundation 2 shades lighter than your skin tone under your eyes to cover circles and illuminate your eyes and also on the sides of your nose. This application is brightening shadowed areas of the face as well as concealing redness commonly found in these areas.
FOR A FLAWLESS COMPLEXION: Using your Concealer Brush, dab your brush into our Ultimate Foundation to cover breakouts, absorb impurities and reduce inflammation all day. (Hint: NEVER use a lighter tone to cover breakouts or redness; it calls more attention to those problem areas.

2.) FOUNDATION: 30 seconds
Grab your palette or lid, sprinkle your foundation of choice (Ultimate or Radiance) into the lid/palette and apply with your favorite Fabuki or Long Handle Flat Top Brush, beginning from the jaw line and work inward over your entire face, or to desired areas (Several light layers are better than one quick heavy layer). Don’t forget your lids to remove shine and cover redness.

3.) CHEEKS : 15 seconds
Smile! Absorb cheek minerals into your Flawless Face Brush, tap off excess and apply to apples of cheeks as you smile. Blend upwards towards temple, swipe across forehead and chin for a Ferro fabulous natural glow.

4.) EYES: 60 seconds
SHADOW: Using your favorite shadow brush, apply a neutral color from lid to brow on both eyes, ensuring to tap off excess from your brush to prevent falling onto cheeks. To add depth, apply a richer shade into creases.
LINE WITH MINERALS: Using a liner brush, dampen brush with our Eyeliner Sealer or water and add your favorite eyeliner color, trace top of lash line, extending slightly past edge of eye. Use the same color dry under the eye for a bit more richness while still keeping it soft. To add more drama, make the edge line thicker and extend further outward.

5.) FINISH : 10 Seconds
Dust over entire face or desired areas with Crystal Mineral Veil for an illuminated glow .or Matte Mineral Veil for a soft, diffused airbrushed look.

Oct 6, 2008

Chemical Free Mineral Makeup



Ferro Cosmetics Ingredient Glossary:


Kaolin Clay:

Pure, white clay mineral is great for those with oily skin as it absorbs 1 1/2 times its weight, thus making history of that T-Zone or keeping sweat to bay in humid temperatures. It is also equipped with light-diffusing properties that soften the look of unwanted fine lines and wrinkles.


Rice Powder (Kosher):

Used for centuries by Asian women for its healing, soothing properties. Rice Powder is a lightweight, translucent powder known for its cleansing properties. It also absorbs excess oils on the face for a shine-free finish and makes skin silky smooth. Helps powders set for long-lasting results.


Zinc Oxide:

Natural element that is insoluble in water, which makes poolside application possible. A great sunscreen protects or shields skin from harmful UVA and UVB exposure, it also exhibits anti-bacterial properties.


Magnesium Stearate Powder:

Fine, natural alkaline is used to improve the endurance of mineral makeup, so products last longer and require fewer applications.


Silica:

A mineral found all over the planet- in sandstone, clay, granite, even in plants and animals! It is the main ingredient in glass, it is an oil absorbent , it improves "slip" (how the product feels going on). Because of their spherical shape our Silica's also scatter light and blur the look of fine lines and wrinkles. Silica is extremely absorbent, keeping oily skin at bay.


Mica:

Naturally sourced, crushed minerals that are opalescent, shimmering or matte and accented with a gorgeous luster. Mica is available in numerous shades and is common in most cosmetic products.


Pure Silk Powder:

Silk is a natural moisture-adjusting product which can absorb or release moisture as the temperature and humidity change. It is also a powder which "breathes." Silk contains 18 amino acids which are easily absorbed into the skin. Silk both reflects and absorbs UV rays.


Iron Oxide:

Used in mineral makeup to create desired pigments, especially for products that offer various skin tone range. Iron Oxide is non-toxic, moisture resistant and prevents mineral makeup from bleeding.


Boron Nitrate:

A natural, inert, high-end mineral that has a soft, silky effect. It's a silky white mineral powder and is used as an additive to improve the "slip" of a product (how smoothly the product applies) as well as an "adhesion" (how long it stays on the skin). Our unique Boron ingredient has a hexagonal molecular shape, reflecting light from skin in ways other minerals cannot. Can add subtle shimmer or matte finish without being dull or the use of shimmery glitter.


Titanium Dioxide:

Highest light reflecting substance on planet earth second only to diamonds. Oil and water soluble ultra-pure powder results in a natural finish. It functions mainly as a white pigment with high refractive properties that shield skin from harmful UV rays and resists discoloration of the skin.


Calcium Carbonate:

A naturally occurring and found in chalk, limestone, marble and travertine. Eggshells are 95% Calcium Carbonate. In cosmetics, Calcium Carbonate makes a great absorber in foundations, primers and finishing powders.


Pearl Powder:

A beauty and health secret used for 1000's of years in Asia. Absorption of our Authentic Pearl Powder is considered positive because the product contains 31% Calcium and 56% Protein as well as an assortment of amino acids. This is believed by some the be good for bone development, and to promote healthy, lustrous skin.


Serecite:

It is an inert, stable inorganic mineral which feels silky to the touch and reflects light, reducing the appearance of pores and wrinkles. Sericite offers sheen and slip. It is not as shimmery as other options, such as Bismuth Oxychloride, which makes it a great alternative for those who itch or dislike the extreme shimmer and shine from Bismuth Oxychloride. Serecite does not irritate the skin.

Oct 3, 2008

Fox News Video

You MUST watch this clip from Fox News on October 1, 2008

The clip focuses on a study conducted by the EWG (Environmental Working Group), which tested teenage girls for chemicals. What they found was disgusting! This is exactly why Ferro Cosmetics stands above the rest!

http://www.foxnews.com/video/index.html?playerId=videolandingpage&streamingFormat=FLASH&referralObject=3126294&referralPlaylistId=playlist

Mineral Makeup How To's


Tips & Tricks

Tint your favorite daily moisturizer:

This is perfect for a day you don't want to leave the house bare faced but don't have the time to apply a face full of mineral makeup.
Using your Ferro Cosmetics Mixing Palette, mix together your Ultimate or Radiance Foundation with your favorite daily moisturizer. Start with one part foundation and two parts moisturizer; add foundation until you reach your desired shade. When applied to the face you are left with a light, barely there shade of foundation.

For an Event:

If you want to keep it simple use a shimmer gold shadow with a neutral lip gloss. We recommend using Bling-A-Ding, 10 Carats or 24 Carats Shimmer Eye Candy (mineral eye shadow.)

Want to make a statement? To achieve a more dramatic look apply our 3N1 Eye Candy to line your eyes. With your Ferro Cosmetics Mixing Palette pour a small amount of your favorite 3N1 Eye Candy shade and mix in a small amount of water. Using your Liner Brush mix until you reach the shade desired. Apply as a liner and let dry for a few seconds (this technique is called foiling.) You are left with dramatic eyes and are ready to hit the town!

On The Go!

Don't have time to makeup your whole face? Follow these steps and you'll be out the door in a flash!

Step 1- Apply your Foundation (Ultimate/Radiance) using your Premium Foundation Brush (Flat Top/Fabuki)

Step 2- Smile and apply your favorite shade of Glow (Mineral Bronzer) or Blush X3 to your cheeks using your Powder/Bronzer Duet Brush.

Step 3- Apply that same shade of Glow/Blush X3 to your eyelids using your Medium Oval Shadow Brush.

Step 4- Apply 2 coats of Mascara.

Step 5- Apply Ferro Cosmetics Mango Kiss Butter Balm to your lips.

This looks takes seconds to do and leaves you with a fresh face that is ready to go face the world!

What Blush X3 Shade is My Perfect Match???


Pinch your cheeks when you have no makeup on. That will help you choose the best natural looking shade for your skin tone.

What Glow Shade is My Perfect Match???
A natural looking Mineral Bronzer should never be more than two shades darker than your skin's natural color. Always make sure to change your shade as seasons change. You don't want to wear the shade of Glow in the Winter that you wore in the Summer.
Fair Skin: Choose a rosy-tinted Bronzer, such as Glow Baby
Medium-Olive Skin: Choose golden shades, such as Autumn Kiss and Summer Kiss Glow
Dark Skin: Choose bright-orange copper tones, such as Spring Kiss and Winter Kiss Glow