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Apr 8, 2010

Ferro Cosmetics Sponsors NFL Buffalo Jills Cheerleaders!


The Beginning of the 2010 Season
By: Krissy Ferro
We LOVE doing everyday looks, especially since we’re all about helping the everyday woman get the look she aspires to achieve. But it’s oh-so-fun glamming it up every once in a while!
That’s why we proudly announce Ferro Cosmetics as the Official Makeup and Official Sponsor to the NFL Buffalo Jills Cheerleaders!
As  proud Buffalo Bills fans, sponsoring the Buffalo Jills Cheerleaders is especially exciting for us! We get the pleasure of getting these already gorgeous and incredibly smart women, totally Glam for their every look! On the field and off, events, photo shoots, appearances and their exclusive calendar shoot! And now we can bring to you the insider scoop on what it’s really like to be an NFL Cheerleader!
The season begins ......
 
With auditions in March, veterans and newbies alike all have to go through the same process. There’s a dance routine to be learned, and of course, the Jills “Look” must be learned and worn at auditions.  The girls attended “pre-audition” meetings at the Niagara Falls Conference Center where they learned about the organization, what a Buffalo Jill is and what she stands for, choreography, and other information regarding the enormous commitment and community events. This helps them determine if being a Jill is right for them, and prepare for the actual audition.  

Me explaining how Ferro will be helping them this season and how fabulous our mineral makeup is for their skin especially when wearing alot of makeup every week.

 There also was a choreography recap held at Gold’s Gym in Williamsville, which gave the girls extra time to really nail down the choreography before the big audition and work with the pom poms.

We attended these pre-audition events the first week so we could familiarize ourselves with the expectations of the Jills, and since this is the organizations first Makeup Sponsor- and our first year officially sponsoring NFL cheerleaders- we needed to hear all about what’s expected from the girls’ appearance and image wise. We’ve worked with other cheerleading squads both big and small such as the Buffalo Bandits Lacrosse cheerleaders Buffalo Bandettes and Envi Allstars- a competition squad for girls, and now we’re working with the NFLCheerleaders!


So, exactly what IS the look? 
Pretty and glam, and Ferro’s making it easy to achieve and gentle on their skin.
Standard Jills Look consists of wearing:

Foundation is a must. We'll be using Ferro's ULTIMATE MINERAL FOUNDATION since it's a high performance foundation suitable for high activity as well as photography, holds up well with perspiration and wet weather conditions
Bronzer or blush. For game day we'll teach contouring and shading for distance shots as well as meet and greets.

3 eye shadow Colors on eyes- hilighter, crease, and contour. Staying with rich neutral shades will help the girls use the very same products and looks for their everyday makeup too.

False lashes- really make the eyes pop from far away and even closeup if applied correctly. We'll be teaching them eye lining techniques that will hide the lash seam line and ensure a natural look.

Red red lips. Finding the right red is difficult, but done correctly, is a stunning and simple way to add some color to your look without alot on the face and eyes.
And last but not least.....

Curly big sexy glam hair. courtesy of Char, hairstylist (and sometimes therapist) to the girls for the last several years



AUDITION DAY
The girls were nervous, and even I was nervous! 

I set up a mini makeup studio behind the public curtain and offered my services complimentary to the girls, just to give them some extra confidence by ensuring they looked as best as they could. I remember auditioning many years ago when I was a dancer for theme parks, Disney, and dinner theatre, so I related to their jitters in a big way.

 My little Makeup Studio before the long line of hopefuls joined me


Tattoos are a no no for a Jill in her attire......
and very difficult to cover on the body normally, but I mixed Ultimate Mineral Foundation (in a shade that best matched her body’s skin tone) into a light creamy serum by Biothique (organic and made in France, available at www.Upurea.com) and dabbed the creamy mixture !over the tattoo with the Concealer Brush to completely cover (and it sure did). I lightly dusted matte mineral veil over the top to set it if it was still moist and they had to rush out to the audition stage to finish. This is a great tip for anyone who wants to temporarily cover anything on the body with summertime coming, or even for situations like job interviews, meeting his parents, or anything else that requires immediate concealing attention.

 Jill's Ambassador hopeful being interviewed by 97 Rock radio personality.


The girls were judged by a panel of people NOT part of the Jills regular team of directors, so there was no room for favoritism of any kind. They each were judged with score cards based on what the organization looks for in a Jill, but the panel did not know the girls or work with them previously, so it was all very professional and very fair. One of the judges won his seat as a winner of a 97 Rock contest!

The day ended with many tears of those who were cut, and many cheers from those who made it, and The final team was announced last week! Practice starts right away, with their first big event being the calendar photo shoot in Jamaica!

All of us at Ferro have a busy calendar ourselves, with April getting to know all the girls and doing pre-photo shoots to help prepare the ones who are going to Jamaica. 

We'll keep you all informed of the fun happenings with the NFL cheerleaders. I personally was always so curious about the life and events of being an NFL cheerleader, and now having the honor of being involved, it's even more exciting to be a part of.

Stay tuned for more Jills updates, and of course, more makeup talk!!