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Mar 4, 2010

CONCEALING UNDER THE EYES WITH FERRO COSMETICS MINERAL FOUNDATION


Krissy Ferro- CEO Ferro Cosmetics
Concealing the under eye area is a great way to brighten the eyes and freshen your look. Even if you’re one of the lucky ones in which dark circles don’t exist, still, using an under eye concealer gives you that professional look everyone loves.

So how does one conceal using mineral makeup?
Ferro Cosmetic’s Ultimate Mineral Foundation is like 3 products in one: Foundation, Setting Powder, and CONCEALER in one product. But since under the eyes makes many women nervous for fear of accentuating lines and wrinkles with traditional type concealers, mineral powders typically makes women even more nervous.
TRUE Mineral Makeup like Ferro Cosmetics is made from rocks and minerals in POWDER FORM, WITHOUT the powder, or talc as it’s known in cosmetic use, as well as zero chemicals, bismuth, parabens, dyes, or fillers. Minerals bounce and reflect light away from lines and wrinkles without the glittery shimmery effect, minimizing the appearance of all those things we want to hide. What’s funny is that many of the products we think will conceal and cover- actually makes them worse!

Traditional Concealers typically are always heavier, containing heavier waxes, petroleum byproducts, and hazardous chemicals in creams and sticks. Pressed compacts and pressed powder concealers contain binders and waxes to bind the product and keep it in its compact, but the waxes make the area unusually shiny, and after 2 hours you can see even more lines, sometimes lines you never knew you had! The moist consistency THEN usually requires a powder application OVER the concealer so it doesn’t grab mascara or eye liner, making it look even heavier. Powder contains talc, and talc stretches pores and is linked to cancer according to the Skin Deep Data Base.
So what’s a girl to do when she wants to conceal under the eyes?
Ferro Cosmetics Ultimate mineral foundation 2-3 shades lighter than your foundation shade!
For a limited time -for ONLY $5 you can grab yourself FERRO COSMETIC’S MINI’S in your Concealer shade! (pssst- by the way, when used as concealer under the eyes the Mini’s last well over a month!)
One product- no shine- no chemicals. Lightweight and never heavy, simply going up just a few shades will keep your skin’s finish consistent, and when you’re wearing Ferro Cosmetics mineral makeup- looks like you’re wearing nothing at all! No need to set it after applying because it’s set on its own. No oils to grab eye makeup, repels mascara “raccoon eyes”, and even though it’s in powder form, Ultimate Foundation will not settle into or exaggerate wrinkles or fine lines.




TIP: Drinking plenty of water daily and Moisturizing is essential to any makeup application to look its best, and under eye serums and creams are very helpful in keeping the delicate skin under the eye soft, plump and hydrated- which means fewer wrinkles in the long run.
UNDER EYE CONCEALER WINNING COMBO: MINI size of Ultimate Foundation 2-3 shades lighter than your foundation shade (for just $5!), Concealer Brush to apply precisely and gently everyday.
I JUST WANNA TRY IT COMBO: MINI size of Ultimate Foundation 2-3 shades lighter than your foundation shade (for just $5!), foundation wedge sponge (lasts a few days, up to a week)
APPLICATION
What the PROS use- Concealer Brush, Foundation Sponge/Wedge.
The right tools are essential to applying powdered mineral foundation as a concealer for under eyes because it will get mineral makeup right up to the lash line, which are the most common places women OVERLOOK when applying makeup. But make no mistake about it- you will notice a HUGE difference once you apply mineral makeup there, even if it’s the same shade. Standard mineral makeup brushes like Kabuki brushes or Ferro’s Fabuki and Flat Top mineral foundation brushes apply an even coat on a larger surface area such as your face. Concealing requires a more concentrated deposit of product in your application, onto a smaller area, as well as blending properly (meaning not blending it completely off the area, or flooding the delicate small eye area with too much product).
CHOOSE YOUR DESIRED COVERAGE AND FINISH
First choose your foundation type. Ultimate Foundation gives fuller coverage and leaves a matte finish. Radiance Foundation gives light to medium coverage and leaves a sheer radiant finish.

 I always keep both Ultimate and Radiance Mineral Foundation Mini’s in my personal bag because sometimes I got very little sleep (or too much wine the night before) and need more coverage for dark circles- hence Ultimate Foundation. If I only wish to illuminate the area and I don’t have dark circles I use Radiance. Ultimate Foundation gives fuller coverage and leaves a matte finish. Radiance Foundation gives light to medium coverage and leaves a sheer radiant finish).

MAXIMUM COVERAGE FOR EXTREME DARK CIRCLES- MIX INTO YOUR LOTION EYE CREAM
Mix your concealing shade of Ultimate or Mineral Foundation into your moisturizer or under eye cream. It works fabulously And is a perfect camouflage concealer. Mixing with moisturizer will also work making your powdered mineral foundation into a healthy liquid foundation! Blending is key so make sure you have a concealer brush and/or sponge on hand.

BEST SHADES FOR UNDER EYE CONCEALING
The most popular shades for under the eyes are:
If you have very fair skin: Fairest Honey Ultimate Foundation or Radiance Foundation
If you have lighter to light Medium skin: Palest Honey, Light Honey, and Light Beige
If you have dark skin that is lighter: Honey Crème, Light Medium Beige, Honey Glaze- these would be ideal shades.
When choosing shades, refer to our website at www.ferrocosmetics.com and view the shades in Ultimate and Radiance Mineral Foundation.

Try this highly noticeable tip and watch how many people ask if you’ve slept for 2 days because you look so fresh and rested! You can’t beat it for just 5 bucks!
Try any of our complete line of face products, Cheek colors and Glow Bronzers for just $5 each- and save even more on our variety of custom Mini Kits!!

www.ferrocosmetics.com

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